Mugs. Wednesday , September 26th , 2018 - 02:26:01 AM
Ceramic Mugs - These items are a lot like pens when it comes to personalization and promotion. Not only are they ubiquitous in the corporate promotional world, but they are also some of the most frequently used promotional products by customers or employees. Ceramic mugs can be used for coffee in the morning, tea in the afternoon and hot cocoa at night. This frequent use allows for incredible amounts of exposure from the ceramic mug user during their commute, throughout the work day and at home. Ceramic mugs also have great options for color customization. With their glossy finish and large imprint area, ceramic mugs are often the most colorful promotional products available. Design is important when it comes to attracting attention and providing a promotional product people will use.
Traditional marketing mediums usually do not have an ever lasting effect until and unless its been given a deep thought. People after watching an advertisement on TV screen may forget it after a whole. But promoting the business through promotional mugs is sure to have a lasting effect. The mugs can be imprinted with the company's logo or may have a business message or just a picture of the product that the company sells. If such a printed mug is presented to a customer, can you imagine how much useful it will be to your business! Until and unless the customer stops using the mug, your business will continue to be promoted.
Going back to the Durham mug, it is also popular because it has a large print area. Basically all of the outside of the mug bar a 20mm strip near the handle can be printed with your logo and phone number. Needless to say the larger the print area, the more effective your brand awareness campaign will be. The standard and lowest cost printing process is screen printing. This allows two or three solid colours to be used. So no tints, but fine for basic logo and contact number reproduction.
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