Clare Dickson. Mugs. September 25th , 2018.
Going back to the Durham mug, it is also popular because it has a large print area. Basically all of the outside of the mug bar a 20mm strip near the handle can be printed with your logo and phone number. Needless to say the larger the print area, the more effective your brand awareness campaign will be. The standard and lowest cost printing process is screen printing. This allows two or three solid colours to be used. So no tints, but fine for basic logo and contact number reproduction.
No matter what type of business you run, marketing should always be done after deciding upon and selecting a target audience. In successful marketing, it's ideal that your company has an idea of the type of general audience that it wants to advertise to. For example a company based on pet-care products may want to focus more on consumers who have pets just as a company selling baby products may have more success in marketing to moms and expecting mothers. At the same time, a company can also decide to appeal to a certain audience using a specific type of promotional product. For instance, a company may choose to market to coffee lovers directly by offering logo travel mugs. Logo mugs are the perfect way to provide coffee lovers with a useful item that promotes your company through a logo placed on the mug.
As far as bone china mugs go there are lots to choose from these days and most are transfer printed. As stated previously these are mostly referred to as corporate mugs but there are little extras which can make them special either through a special print which can be done on the inside of the mug or even on the handle. Adding a gold flash or gilding to the handle or rim of a china mug can transform these corporate mugs in to a gift which will be used and treasured. Really just thinking about an image or looking to do something out of the ordinary can turn normal promotional mugs in to corporate mugs. All it needs is a little thought and a little help with your decision as to what can be achieved today can make all the difference to your marketing campaign.
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