Mugs. Wednesday , September 26th , 2018 - 05:11:38 AM
Traditional marketing mediums usually do not have an ever lasting effect until and unless its been given a deep thought. People after watching an advertisement on TV screen may forget it after a whole. But promoting the business through promotional mugs is sure to have a lasting effect. The mugs can be imprinted with the company's logo or may have a business message or just a picture of the product that the company sells. If such a printed mug is presented to a customer, can you imagine how much useful it will be to your business! Until and unless the customer stops using the mug, your business will continue to be promoted.
So you have decided on a type of mug and the printing process to use. The next step is to send over the artwork and get a sample sent back. Up until recently some mugs were still made in the UK. But now nearly all are made in China. Typically the UK based printer will hold a stock of these Chinese mugs. So the process starts by sending the artwork in electronic form, usually in EPS (encapsulated postscript) format to the printer. The printer will be able to return an electronic sample (an electronically generated picture of the mug with the logo in situ) by the end of the day for approval sign-off. If the sample is approved then delivery can normally be taken within 10 working days. Delivery within the week can be achieved for urgent or express jobs. Occasionally the customer will ask for a physical sample. This is possible, but will incur extra cost and time delays.
Promotional mugs come in many different types. By far the most popular is the Durham mug. So called because of the popularity of earthenware pots amongst the earliest inhabitants of the City of Durham. The Durham mug is a traditional mug design. As such it is also the most cost effective mug to use for your promotion, starting at around £1. Other popular choices are the far more modern insulated travel mugs which come in aluminium or plastic. If you want something different then try the frosty mug. This is a hollow plastic mug filled with coolant liquid. Keep it in the freezer. Then pour in your iced tea for a drink that will stay cool in hot weather. Another temperature related mug is the WoWMug which has a heat sensitive coating that reveals a hidden picture when the mug is hot.
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