Mugs. Saturday , September 22nd , 2018 - 09:41:40 AM
So you have decided on a type of mug and the printing process to use. The next step is to send over the artwork and get a sample sent back. Up until recently some mugs were still made in the UK. But now nearly all are made in China. Typically the UK based printer will hold a stock of these Chinese mugs. So the process starts by sending the artwork in electronic form, usually in EPS (encapsulated postscript) format to the printer. The printer will be able to return an electronic sample (an electronically generated picture of the mug with the logo in situ) by the end of the day for approval sign-off. If the sample is approved then delivery can normally be taken within 10 working days. Delivery within the week can be achieved for urgent or express jobs. Occasionally the customer will ask for a physical sample. This is possible, but will incur extra cost and time delays.
Logo mugs shouldn't be completely engulfed in your company's logo. Instead it's best to place the logo on the front andor back of the mug so that it can be easily seen. Your promotional efforts using the coffee mugs shouldn't be overbearing but you want to be sure that customers know exactly where the travel mug came from. Travel mugs are an excellent item to use in order to market to coffee lovers. With a mug, coffee lovers can safely enjoy their hot beverage on the go at anytime and anywhere.
We all have them on our desks, in our cupboards and at home in the kitchen crockery cupboard. Sometimes full of tea or coffee, other times full of pens. I am talking about promotional mugs. This article is a guide built up over my many years of experience of sourcing and supplying promotional mugs. I will explain the different sorts of mugs that are available, and the advantages and disadvantages of them. I will cover the methods used for printing and branding the mugs. I will detail how to specify the logo and receive samples for approval. Finally I cover the process of delivery of the mugs to the client and distribution to the customers.
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