Mugs. Monday , September 24th , 2018 - 03:49:05 AM
If you just wanted to put your name on to a mug then would choose a cost effective mug with possibly a one or two colour print as there is no need to complicate matters. However if you are looking for a promotional mug to give out to your clients as gifts or to hand out to your staff but the brief is to maintain your companies branding image whether it is through the colour of the mug or through printed pantone colours or through the style of mug then we would say you are looking for some corporate mugs because as the phrase states you are wanting to maintain a corporate image.
Going back to the Durham mug, it is also popular because it has a large print area. Basically all of the outside of the mug bar a 20mm strip near the handle can be printed with your logo and phone number. Needless to say the larger the print area, the more effective your brand awareness campaign will be. The standard and lowest cost printing process is screen printing. This allows two or three solid colours to be used. So no tints, but fine for basic logo and contact number reproduction.
Traditional marketing mediums usually do not have an ever lasting effect until and unless its been given a deep thought. People after watching an advertisement on TV screen may forget it after a whole. But promoting the business through promotional mugs is sure to have a lasting effect. The mugs can be imprinted with the company's logo or may have a business message or just a picture of the product that the company sells. If such a printed mug is presented to a customer, can you imagine how much useful it will be to your business! Until and unless the customer stops using the mug, your business will continue to be promoted.
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